(Blog) Sermon on the Mount


My most successful day as author of this blog was Wednesday 22nd October 2008 on which I had the grand total of 58 hits.

One can’t help but be slightly disappointed by this seemingly low number, inevitably when you’re putting the world to rights in your very own webspace you imagine that the great and the good are descending on your page and agreeing with your every sentiment. Therefore less than 60 hits (and that was just the best day don’t forget) feels like a bit of a slap in the face.

Compare this with coursemate Eva’s blog, which having been twittered by RBI’s Head of Blogging (yes there is such a job title nowadays) Adam Tinworth gained 79 hits in just two hours and you begin to see why I feel even more despondent at my paltry 58.

It becomes even more disturbing upon consideration that the blog in question seems to have been this, a caption competition featuring none other than coursemate Huw’s bum. So in all my efforts to be witty, wordy and downright amazing, I get beaten by that.

But then, somewhere along the road to blogging Damascus, I saw the light and realised that, there were several reasons for that particular day’s success. Reasons that can be utilised for the future, so that one day I might reach the giddy heights of 60 hits in one day!

We’re talking twittering, tagging, SEOing and other things that sound like at best some new cool-kid ghetto slang and at worst an infectious disease.

Thinking back to the hedonistic days of October 22nd, as soon as I’d posted my blog, I immediately twittered it:

twitter10nov1

Not only this, but fellow coursemate Eleni also twittered it:

lenitwitter10nov

This is probably where the majority of the traffic came from on that day, as the whole of my journalism course scrambled to get a cheeky peek at Huw’s rear (who can blame them?). This was lesson no.1; use and abuse twitter. Shameless self-promotion is the way of the future.

I’d tagged my blog with “caption competition”. Typing that in Google isn’t going to get you anywhere near my blog, but using this tag might mean that other related posts in the blogosphere might contain a link to mine, just as it appears happened here:

relatedpostlinks10nov

So that was my second lesson learned, make sure to always effectively tag away like nobody’s business.

This leads me neatly on to SEO or, to give its full and very boring name, Search Engine Optimisation.  That’s lesson no.3, always respect SEO and try and make sure your blog comes up first in a Google search, for Google is god.

And finally in this week’s sermon we come to the importance of being a link whore. You may have noticed that in this blog that I’ve linked all over the place. Most importantly however, being the nice individual that I am, I’ve linked to some of my fellow course bloggers pages. My link to them may increase their web traffic, and it links me in with the general blogosphere, and it’s through all this linking that we all get noticed, and that ain’t no bad thing.

I hope you’ve enjoyed this week’s lecture, I’ve learned some lessons, and I hope you have too.

Today’s blog post was brought to you in partnership from my sofa and the Maglab.

One comment

  • And with the letter E (explore, experiment and engage), the letter A (adapt what you’ve been told) and the number infinity – different reasons that traffic my be up or down on a given day.

    One of the key issues is how you can find the people who might be interested in you. Very personal posts will not find comment quickly, but those that are topic centred or thematic and include key search words will.

    Connect the dots, you’ve got flickr, twitter and blog accounts – but have you linked them yet. Use the sidebar of your blog to host widgets for your accounts and ensure you are including your blog address on all your profiles.

    How often are you engaging in wider conversations and looking at what is happening outside your own personal network – all this can also impact on your hit rates.

    That’s the only downside of metrics for hacks – they bring out the competitive streak in us ;D

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