If you’re a fellow blogger you might have been under the deluded impression (like me) that everyone was at it these days. Blogs are ubiquitous, the blogosphere is swarming with activity apparently, and the mainstream media are using them in abundance.
But apparently that’s not the case. There are several blogs out there that talk about the 1,9,90% rule , which states that only 1% of people are creating, 9% are commenting and 90% are just lurkers. 1%! That’s such a preposterously low number, and when you think that this just applies to people using the internet (or possibly even using UGC) this makes me think that it’s only me, the people on our course and Nick Robinson bothering to blog!
So is it all hyperbole then, all this chat about blogging, and UGC and so on and so forth, is it such a niche thing that to herald it as the democratising force of the modern age is wild spin and wishful thinking?
Well maybe, but even if people aren’t creating, they might still be appreciating, and that’s a good start. Speaking to one particular non-blogger he mentioned that the local community appreciate interaction between the news media and the consumer.
Web 2.0 and UGC might therefore be used as a network, and out of this spawns another exciting term for us all to use – network journalism. Hyperlocal centres of social networks, the news is becoming hyperlocal. I like all this talk of hyper, it makes everything sound so exciting. I’ve often thought of local news as tedious, but if it was hyper local then it would probably become more interesting because I might live on the street it was referring to, or my friend might, or at least I will have heard of it.
Instead of switching on Wales Today, or Midlands Today, or London Today or, well you get the picture by now, why don’t we just go to our computers and find our nearest hyper local site, no more will we have to sit through the tedium of listening to something that’s happening 100 miles away but deemed to be in the same area as us.
Hurrah! Power to the people, forget the hyperbole and embrace the hyperlocal.