Rebranding Kinky Porn


The Daily Mail waves goodbye to its audience of “middle England” and instead ushers in the new era of “midBritain” so as not to offend anyone in any of the UK’s other nations. Personally I would be greatly offended if anybody thought I was reading the Daily Mail, so whether I was in middle England or not would be far from prominent in my mind. It also strikes me that those indeed occupying middle England are probably unaware that Wales or Scotland exists.

Along the same lines of filth press, the Express’ latest marketing ploy is the strapline “10p cheaper than the Daily Mail (and 10 times better!)”. Now now kids, you don’t need to fight over this, you’re both as filthy as each other! In my eyes, this would be like discussing who is better, Hitler or Stalin? It’s not really a contest you want to be in either way is it really?

Today’s no.1 story on the BBC News website is entitled “When does kinky porn become illegal?”. It comes of no surprise that the British public is obsessed with this kind of thing, but it’s nice to have it reassuringly delivered from the most British of all institutions, the BBC. Nice work! Why they don’t just rebrand violent porn as something along the lines of “unconventional and refreshingly daring!” is beyond me – but then again we all know what a big fan of rebranding I am!

Submit a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s